MTN Irancell, *815#

Never Miss a Moment!

Advertising + Creative

Digital Campaign

Client: MTN Irancell

MTN Irancell offers a special service called *815#, designed to ensure users never run out of internet at critical moments. By activating this service, users can automatically receive emergency data packages when their internet is about to run out, preventing disconnection during essential situations.

At Address A.B.C.D Factory, we developed a surreal and engaging campaign to highlight this feature. We imagined extraordinary live-streaming moments where a sudden internet cut would mean losing out on witnessing history. Our creative approach brought to life three unique scenarios:

A turtle performing an impressive keepy-uppy trick with a football.
A UFO abducting an Iranian car.
Dinosaurs making an unexpected return to Tehran.
These surreal moments formed the core visuals of the campaign, emphasizing that with *815#, you’ll never miss out on the most unbelievable events—because some moments are simply too important to lose.

Credits
Agency: Address A.B.C.D Factory

Chief Creative Director : Sepideh Afshar
Chief Art Director : Sam Moshaver                                                             Account Director: Neda Jalili

Tehran

+98 922 4859 787

Dubai

+971 58 558 2812

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