Rightel’s controversial campaign about changing of sim card operator

Copy:update your old companion!

 

Advertising + Creative

ATL Campaign

 

Client: Rightel

Industry: Telecom

This campaign was designed when young customers were about to buy a SIM card and enter the market, and it was necessary to remind them that the technology of the competing brand is old and outdated for them.

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Creative Director: Sepide Afshar
Art Director: Sam Moshaver

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