Rightel’s controversial campaign about changing of sim card operator
Copy:update your old companion!
Advertising + Creative
ATL Campaign
Client: Rightel
Industry: Telecom
This campaign was designed when young customers were about to buy a SIM card and enter the market, and it was necessary to remind them that the technology of the competing brand is old and outdated for them.
Creative Director: Sepide Afshar
Art Director: Sam Moshaver
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