LG OLED,
Beyond Comparison
Advertising + Creative
360 Campaign
Client: LG
Year: 2018
In 2018, LG approached us with a unique challenge: to introduce its OLED technology to the Iranian market where LED TVs were already popular—and often falsely marketed as being no different from OLEDs. The market confusion was real, and our task was to cut through it with a campaign that was simple, striking, and absolutely clear.
We created a 360-degree campaign across TV commercials, billboards, retail displays, and online touchpoints. Our visual concept used a powerful metaphor: a regular house cat leaping from an LED screen, and a fierce tiger bursting from an OLED screen in the exact same pose. It was a bold, visual way to say:
"Yes, they may look similar. But one is ordinary—and the other is extraordinary."
The campaign tagline "Beyond Comparison" captured the idea perfectly: OLED isn’t just an upgrade—it’s in a class of its own.
Executed under our former brand name Address Agency, this project remains a benchmark in how strategic storytelling and visual clarity can transform perception. As a creative agency with deep roots in the Middle East and experience in markets like Dubai and beyond, we continue to craft campaigns that bridge insight and impact.
Credits
Agency: Address A.B.C.D Factory
Chief Creative Director : Sepideh Afshar
Chief Art Director : Sam Moshaver Account Director: Neda Jalili Graphic Designer: Kaveh Najafian
Tehran
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Dubai
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