Launching Digikala Jet
Copy : Jet Has Landed!
Advertising
ATL Campaign
Client: Digikala Jet
Industry: E-Commerce
Year: 2022
When Digikala, Iran’s largest e-commerce platform, decided to launch its instant grocery delivery service—Digikala Jet—they turned to Address Agency to help make a bold first impression. This was more than just a product launch. It was the birth of a new brand in a fast-moving, competitive category alongside global giants like Uber Eats, Instacart, and Careem NOW in Dubai.
The Challenge:
How do you introduce a complex, new service in a way that feels instant, simple, and powerful—especially to an audience unfamiliar with “quick-commerce”?
The Idea:
We knew we had to tell the brand story visually. So we created a scene where a shopping basket becomes a jet, powered by two orange engines, racing through the sky. The passengers? Everyday groceries—carrots, milk, breadsticks—all with attitude and swagger. They weren’t just products; they were proud heroes of convenience.
The campaign tagline:
“Jet Has Landed”
Short, sharp, and as fast as the service itself.
This metaphor made it clear: Digikala Jet is here to deliver your daily essentials at rocket speed. No explanation needed—just bold imagery and intuitive storytelling.
Execution:
Outdoor billboard domination across Tehran
The first-ever visual identity for Digikala Jet
A visual metaphor that blended e-commerce, speed, and personality
By grounding the campaign in clear symbolism and relatable daily items, we helped demystify a modern digital service and anchor it emotionally with the public.
Credits
Agency: Address A.B.C.D Factory
Chief Creative Director : Sepideh Afshar
Chief Art Director : Sam Moshaver Account Director: Sahar Malekpour
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